We’ve been styling your bathroom for the last 20 years
2004
Alliance Sanitary Products is incorporated and our journey begins.
2004
Our very first order delivered
2004
Our initial letter was posted to prospective customers explaining our ethos and offering which still rings true today.
2010
Our current Sales Director Michael Jones joined the business. Michael set about building the great field sales team we have today.
2015
By 2015 we had outgrown our original 26,000 sq ft space and expanded into the unit next door doubling the size of our warehouse.
2017
2017 saw our annual turnover hit £10m for the first time
2017
To mark 15 years of successful growth we commisioned a new Logo and dropped the ‘by Alliance’ tagline to become known in the market as simply Highlife Bathrooms. Launching the new look with both a retail brochure and a Lifestyle Companion. These days that lifestyle companion has been incorparated into the ‘Design Inspiration’ section of our brochure.
2023
By now we had outgrown the extended warehouse added in 2015 and built a brand new warehouse on existing site adding another 16,000 sq ft and room to grow for years to come.
2023
Sadly in 2023, we lost Stan Thompson, who retired in December 2021 after 17 years as a company director, adviser, bon-viveur and most of all, a close friend to the whole team. Greatly missed every day. We all continue to strive to make Stan proud.
2024
Expansion plans never cease and we are planning a beautiful bathroom showroom inside our offices to show off our portfolio to existing and potential customers now and for the future. Watch this space in 2025!
Now, more than ever, the bathroom is a place where you can set your imagination free – the room where you can truly express your own taste.
Established in 2004 the Highlife Brand has always had the personal touch, privately owned and managed, it has developed into one of the fastest growing independent Bathroom brands in the UK.
Our designers have produced a wide range of beautiful styles from bath to basin, toilet to tap, to give you the maximum possible opportunity to select something individual and unique to you.
You can do that secure in the knowledge that we are as keen on the practical as we are on the pretty – so we use the latest knowledge and production techniques to make sure that the things we provide work beautifully.
Whether your project is a bathroom on a budget, a little refurbishment or a luxury makeover, we have got everything you need. You can choose with confidence because it’s all backed by our lifetime warranty.
